IPAG Business School

Most of the structural problems examiners flag at business schools show up in predictable places. A common one: an introduction that describes a broad topic rather than a specific, answerable question. Another: a literature review that summarizes sources one by one instead of showing where they disagree or where a gap remains — which then leaves the methodology chapter with nothing clear to justify. Results sections sometimes drift into interpretation that belongs in the discussion instead, and conclusions occasionally introduce new claims that were never actually argued in the body of the thesis. Knowing the twelve-part shape (title page, abstract, acknowledgements, contents, introduction, literature review, methodology, results, discussion, conclusion, references, appendices) is only useful once each part is doing the specific job it's meant to do, not just occupying the expected slot.

Treating a thesis less like a single long essay and more like a managed project tends to produce steadier progress. That means keeping a source log with full citation details from the first day of reading (not after), writing analytical or methodology chapters close to when the underlying decisions were made, and separating revision into distinct passes — first for argument and structure, then for evidence and analysis, and only then for sentence-level clarity and proofreading.

None of this replaces the actual thinking a thesis requires, but it removes a lot of the friction that turns a manageable project into a rushed one.

MSc management, marketing is a reasonable description of the kind of work students at this institution are commonly pursuing, and program type is one of the clearest predictors of what a thesis here will actually demand. Technical and STEM-leaning programs typically require more rigor in the methodology chapter — data collection procedures, analysis technique, validity — while business- or applied-field programs more often require rigor in framing: picking a case or context that's genuinely worth analyzing, and building an argument from it that goes beyond description.